Meet Kathy—a powerhouse personal trainer and mom right here in Virginia Beach. She’s a shining example of why branding photography for women-owned small businesses matters. Kathy trains primarily moms, and she makes it clear that her space isn’t about “bouncing back.” Instead, it’s about building strength, confidence, and grace through every phase of motherhood.
Her #1 role? Being a mom. She is passionate about showing women they can prioritize health and fitness without sacrificing motherhood—or feeling guilty. As a woman-owned small business owner in Virginia Beach, her story is one many entrepreneurs will recognize.
Fun fact: our paths first crossed years ago when Kathy trained one of my brides. We both watched her crush a pull-up in her wedding dress. Yes, you read that right—it was iconic.
For this branding session, we met up at her home gym. And yes, that’s a Rogue rack and a baby swing. The morning was filled with energy, laughter, and authenticity. Kathy’s brand is strong, approachable, and centered on empowering women to feel capable in their own bodies.
Why Branding Photos Matter for Women-Owned Small Businesses
One big takeaway from Kathy’s session is how versatile her images will be. She can use them to showcase her personality in the gym, create content for her social platforms, and highlight the client app she uses for subscribers.
Her app delivers workouts and educational resources straight to her community. By featuring her branding photos in her app, she gives potential clients a clean vision and a true behind-the-scenes look.
✨ If you’re a Virginia Beach entrepreneur, mom-owned business, or local creative, branding photos can help you:
- Elevate your website and social media with polished, authentic images
- Show your clients exactly what working with you looks like
- Build confidence in your business and connect on a deeper level
- Create versatile content for email marketing, client education, and more
This session with Kathy Frank Training is just one example of how branding photography can transform the way you share your business with the world.
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